The Salient Blog

Whether your goal is to increase brand awareness or to sell a product or service, effective website design can be the difference between a new conversion and a lost prospect. Your website is how users learn what your brand is all about. The last thing you want is for a poorly designed website to dissuade site visitors from becoming customers.…

Some people use the terms "e-business" and "e-commerce" interchangeably, but they aren't synonymous. To put it simply, e-commerce refers to buying and selling online, while e-business encompasses all business conducted online. E-commerce can be viewed as a subset of e-business. If you plan on starting or working closely with an internet-based company, you should strive to understand all the ways…

Mobile app testing is just as vital as developing an application. On it, relies the success and failure of the app. This is important because if you focus on rushing the testing stage, chances are that your app will be a failure in the app market. Unfortunately, many developers are in a rush to finish developing the app on time and…

10 Benefits Of Implementing A Customer Loyalty Program Loyalty programs have been given new recognition in recent years for several reasons. First, because customer loyalty programs have a variety of benefits for companies, but also because they have become an expected part of the consumer experience. However, in today’s market, simply having a traditional loyalty program is not enough. In fact, a…

With the increase in the use and dependence of the internet of people, the internet has become a great hub for proving all sorts of on-demand services and one of them in the on-demand sector is online grocery shopping app with the increase in need of grocery and busy schedules have led to a downfall of offline grocery stores and all…

The smartphone industry is at its peak right now, and innovative apps have played a major role in its success. With each passing day, the capabilities of these applications are growing leaps and bounds. In 2021, the app development field will again experience some pioneering developments to transform the way we leverage these quintessential devices. Here is a list of…

Quality web design is one of the most valuable investments you can make. When you hire a professional web designer or web design agency, you will be able to take advantage of the countless benefits on offer. With that in mind, here’s how a quality web design designed by professionals can help to strengthen your brand and grow your business:…

As you look into redesigning your website, you may wonder the importance to website design. How does it impact your audience and your business? Let’s look at six reasons web design is important. 1. It sets the first impression When your audience visits your website, it gives them their first impression of your business. They will judge your business within…

Let’s start with web applications Before I explain what is web development, it’s good to know what is a web application first. It can be any service, that gives you access through your web browser. Starting from a simple one-page website, which can be built with one HTML file and uploaded to the server. Through more complicated websites that contain multiple…