The Salient Blog

Whatever the size of your organization, a website is an essential business tool. However, having a good-looking site is no longer enough - it needs to actively work for you by attracting new business and driving your company forward. Few small businesses have huge budgets to spend on their website, but the good news is that focusing on certain key…

Businesses realize the importance of an online presence, and they also recognize that without digital marketing, their brand will get lost in the market like a needle in a haystack. In this article, we will see how you can leverage the power of digital marketing to take your business to new heights. Leverage the Power of Social Media Social media…

Taking measures to improve website conversion rates in 2021 will require more than an attractive appearance. While the appearance of your website plays a role in the interest of potential customers or visitors, it is not the only factor to consider. The website design must also consider the user experience and ensure that it is easy to navigate to ensure…

For the past few decades, businesses have been using different platforms to cater to their target demographic. This dates back from the birth of radio to the development of social media platforms. Websites remain one of the primary sources of customer conversion, even in today’s digital age. Although businesses are branching out to developing apps, having a website is still…

In today’s day and age with everything having gone digital, it is more critical than ever that small businesses have an impactful digital marketing strategy in place to ensure they remain competitive in an increasingly digital world. Fortunately, there are a myriad of tools to help small businesses refine and capitalize on their digital marketing strategies. If you are set…

Your website should be designed keeping in mind your audience and should ensure that it improves user experience. Your website is one of the most important aspects of your brand’s online presence and it's important that you design it right. Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions. So, you can’t afford any website…

We have heard about the death of SEO, and we have seen several experts mourn the death too. In reality, search engine optimization is far from dead. It is absent in its older form. Right now, it is more efficient and more important than ever. Businesses with online faces have been realizing this more in the last few years since…

Customers don’t have to play the waiting game Mobile apps provide a much faster alternative than mobile web browsing. Web browsing requires a user to launch a web browser, enter a URL and wait for the site to load (providing there is adequate reception), whereas it only takes a second to launch a mobile app because the majority of the…

The market for retail mCommerce is opportune, and the retailers who integrate a critical few best-in-class features within their apps will be prepared to capture consumers’ attention and stand out among the competition. The boom in mobile commerce or mCommerce space is increasing by leaps and bounds with the growing demand for mCommerce apps. Mobile has become a new essential…