This generation has witnessed an insane amount of creativity in music, art/design, cinematography, photography, product design, and most importantly, advertising. Young people constantly want to be entertained while I am learning, eating, reading up on something, or even when I am being sold something. I get it, the general format or approach that most marketers use is trying to help…
Like every crisis, COVID-19 presents opportunities to those willing to think outside the box. For marketers, this means a renewed push towards digital. With an unprecedented number of people working, living – and buying products – from home, pure play digital marketing approaches have the potential to create a massive impact. The key is for marketers to “read the room,” to understand…