Mobile app development is a fast growing industry. As the number of mobile and smartphones increases day by day, businesses are developing innovative mobile apps to attract their target customers. Using a mobile app to reach customers is ideally suited for large and small businesses. You can easily keep your audience engaged and interested when you use mobile apps for business. Our mobile devices have become a part of our lives. Almost everyone uses mobile apps for something: whether it’s playing games, ordering food, getting weather updates, or social networking. Companies can use mobile apps to reach their customers, increase their sales and revenue. Research has shown that 46% of customers have paid for apps.

eMarketers are predicting that YouTube will be a major platform for app users

With the beginning of video previews in the app store, as well as the roll out video advertising products, the future will see the adoption of videos designed for app marketing.  However, app developers will need to re-purpose application previews, create video in support of their apps, and leverage the power of video on social media channels. It is predicted that mobile will definitely capture a considerable share of whole eMarketing expenditures.

The world of technology is changing

Smartwatches and fitness trackers are two examples of how mobile technology is changing. The internet for things (IoT) has allowed for technologies like remote control of home appliances, heating and security systems; there is no doubt that things like this are the future of the IoT. From innovations like a connected car, health monitors, Google glass, fitness trackers and latest smart watches, the future of mobile application seems to integrate them perfectly into all aspects of our lives. The future of mobile application development is not just about mobile phones and tablets. Actually, we’re heading right into an era of cloud computing powering smart-everything. Mobile app development for the IoT will be better in the future. With the growing popularity of Android Wear and the smartwatch market, we will see movement away from phones and tablets.

To conclude above, there are millions of mobile applications out there on the internet and probably there will be millions more. Remember, users are spending more and more time on apps as latest researches have suggested and a business should be present where its customers are. So, it is the best time to build mobile applications for businesses to fully harness ‘First Movers Advantage’ to sell your products and services before your competitor does.

Power Technologies – For further enquiries on any of our expertise or services, whether it is for website design & development, mobile application development, or digital media marketing, please feel free to contact or WhatsApp (+6016)-202 1700, email [email protected] or visit Thank you.

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