Taking measures to improve website conversion rates in 2021 will require more than an attractive appearance. While the appearance of your website plays a role in the interest of potential customers or visitors, it is not the only factor to consider. The website design must also consider the user experience and ensure that it is easy to navigate to ensure…
For the past few decades, businesses have been using different platforms to cater to their target demographic. This dates back from the birth of radio to the development of social media platforms. Websites remain one of the primary sources of customer conversion, even in today’s digital age. Although businesses are branching out to developing apps, having a website is still…
In today’s day and age with everything having gone digital, it is more critical than ever that small businesses have an impactful digital marketing strategy in place to ensure they remain competitive in an increasingly digital world. Fortunately, there are a myriad of tools to help small businesses refine and capitalize on their digital marketing strategies. If you are set…
Your website should be designed keeping in mind your audience and should ensure that it improves user experience. Your website is one of the most important aspects of your brand’s online presence and it’s important that you design it right. Your website is also the place where you nurture your bottom-of-the-funnel leads to get conversions. So, you can’t afford any website…
We have heard about the death of SEO, and we have seen several experts mourn the death too. In reality, search engine optimization is far from dead. It is absent in its older form. Right now, it is more efficient and more important than ever. Businesses with online faces have been realizing this more in the last few years since…
Customers don’t have to play the waiting game Mobile apps provide a much faster alternative than mobile web browsing. Web browsing requires a user to launch a web browser, enter a URL and wait for the site to load (providing there is adequate reception), whereas it only takes a second to launch a mobile app because the majority of the…
The market for retail mCommerce is opportune, and the retailers who integrate a critical few best-in-class features within their apps will be prepared to capture consumers’ attention and stand out among the competition. The boom in mobile commerce or mCommerce space is increasing by leaps and bounds with the growing demand for mCommerce apps. Mobile has become a new essential…
Mobile app development is a hot field right now because more people are finding that apps are useful tools to market their business, earn income, and help their customers. Once you have decided to build a mobile app, you’re probably searching online for the best options and finding an extensive list. How do you choose? Here are some considerations to…
Do you have a business without a website? We understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have enough business and I don’t need one”. The reality is, you don’t need to be tech savvy, getting a professional website for your…
Helpful Tips & Tricks for Great Web Design When putting together a website for a small business, people often find it difficult to justify hiring a web designer. Since budgets for start-ups are generally on the lower end, most owners don’t want to spend the money on design. However, that’s a huge mistake. If web design isn’t a priority, you…